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BON VUTCH TRUCKER
Seen on travis scott, vogue, popsugar & people.
BLUE Von dutch hat flip designed by bana bongolan
How do trends come and go? First the innovators begin or revive a new trend, which are the hardcore enthusiasts seeking to be the first in the know. Following the innovators we have early adopters which can be seen as tastemakers and they distribute this to the early majority. We sought after dead stock factories for a specific style of vintage hats that are not replica but in fact authentic. In this case, we took the popularized early 2000's trucker hats and added a modern spin. Deconstructing the hat and flipping the patch upside down represents the coming and going and coming again of trends which arrives in faster frequencies lately, meaning they also depart quicker. The "Bon Vutch" Inverted Trucker Hat is a play on modern style and fashion as trends are arriving and leaving faster than ever before.